

We design and build the product — storefront, membership, course — and take no fee for it. We're paid from a share of the revenue: you keep 70%, we take 30%.
We build and run it at no upfront cost. You keep 70% and own the audience.
Revenue split is 30/70 — we take 30%, open-ended, with no fixed term. We carry the cost and the risk of building, and earn only when the product does.
Based on what your audience keeps asking you for, not a service menu.
Brand, design, engineering, payments, launch. You review; you never invoice.
Nothing carries our name on the front. The product reads as an extension of you.
30/70 in writing before a single pixel. We keep improving it because we're paid from it.
Two lines is enough: who you make for, and what they keep asking you for. We reply with a product idea and a proposed split — free either way.
Let's talk collab →A few things we've designed and built. Each one exists to be sold to an audience that was already listening.






Your product isn't on this page yet. That's the interesting part.
Let's talk collab →Freelance work ends at the invoice. The studio ships, the creator inherits a thing nobody maintains, and the incentive to make it actually earn money disappeared the moment the final payment cleared.
We wanted the opposite arrangement. We build and run it at no upfront cost, and we're paid out of what the product makes: revenue split 30/70 — you keep 70% and own the audience, we take 30%, open-ended, with no fixed term.
That single change fixes most of what makes creator product launches disappointing. We can't afford to ship something that doesn't convert, and we can't walk away after launch. It also means we say no a lot — we take a handful of partnerships at a time, and only where we believe the audience will pay for what we're proposing.
Four rules. We've never needed a fifth.
Two lines is enough: who you make for, and what they keep asking you for. We reply with a product idea and a proposed split — free either way, no pitch deck, no fee.
Within two working days, always a real answer.
Your handle, roughly how big the audience is, and what they keep asking for.
No upfront cost, 30/70 split in your favour, open-ended with no fixed term.